Olly Murs in hot pursuit of a pretty girl in the video for his new song Oh My Goodness

Last updated at 11:41 PM on 24th February 2012

He's become something of a pin-up thanks to his cheeky charm and good locks so you wouldn't Olly Murs to have to chase after any women.

However that's exactly what he does in his new music video, which is filmed at the Westfield shopping centre in Stratford, east London.

The singer, 27, spends the duration of the promo for Oh My Goodness running after a pretty girl.

I see you! Olly Murs spots a pretty girl on the escalators at the Westfield shopping centre in Stratford at the beginning of his video for Oh My Goodness

Make way! The singer turns around and goes the wrong way down the escalator to chase after the girl

It begins when Olly is going up the escalators and the object of his desire is going in the opposite direction.

Their eyes meet and Olly is clearly enamoured with the young lady.

He turns around and heads back the escalator in the wrong direction, but when he gets to the bottom, the girl is nowhere to be seen.

On the run: Olly makes his way through a restaurant...

....and, unsurprisingly bumps into a waiter

So, he begins a hunt in the huge shopping centre - which has a retail floor area of 150,000m² - running around in an attempt to track her down after their 'moment' on the escalator.

In the scenes that follow, he runs through a restaurant and has an obligatory collision with a waiter, sending a tray and some drinks flying into the air.

He continues to run, unabated by the incident, intent on finding the elusive girl.

Feet don't fail me now! The X Factor star keeps going in search of the elusive girl

Off the rails: He flies through some strategically placed clothes

Fall guy: Olly loses his balance and goes flying into the ground

Meanwhile, she's enjoying lunch with some friends unaware that Olly is searching for her.

He runs through a clothes shop, popping through a rail of clothes.

Later he takes a fall and spends part of the video on a segway.

Finally he catches her, though the video never actually shows what happens next.

Weight on her shoulders: Olly finally catches the girl he was after...

...but he's so out of breath he can't speak to her

Olly recently confessed that he loved the concept of the video when he saw it on paper, but then realised it was actually hard work to shoot.

He said: 'At the time when I saw the script I thought it was a really good concept - me running after a girl and there will be some really cool shots and slo-mo's.

'But actually, being here, it's really tough. My feet are killing me, I think I've pulled a few muscles and I'm sweating!'

Oh My Goodness will be officially released on April 1.