Former Model Sues 'Mad Men' Studio Over Title Image
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(Image source: Lionsgate / “Mad Men”)
BY ZACH TOOMBS
If you’ve ever seen AMC’s “Mad Men,” you’ve seen the face of Gita Hall.
To be exact, you’ve seen it right at the 22-second mark in the show’s iconic opening sequence — etched onto the skyscraper on the left-hand side of the screen. [Video: Lionsgate / "Mad Men"]
Hall says she recently saw it for the first time — and she’s not happy the show’s creators never told her the image would be used. [Source: The Daily Mail]
The 79-year-old former fashion model filed a lawsuit in Los Angeles Friday against Lionsgate Entertainment, demanding unspecified compensation for improper use of her likeness. [Source: ABC News]
"Mad Men" and its title sequence first premiered in 2007 — and centers on advertising agencies in the 1960s. Hall says her image is the centerpiece of the opening, which actually won an Emmy in 2008 for outstanding title design.
According to The Hollywood Reporter:
“The suit estimates Mad Men has earned over $ 1 billion to date, and insists that the use of this ‘iconic female beauty of the age’ which ‘evokes recollections of this now distant time’ is valuable...”
No comment yet from the makers of “Mad Men” or from its studio, Lionsgate. The show’s sixth season premieres April 7.
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