Amy Childs sparks rumours of cosmetic enhancement with her noticeably fuller face
She's never been afraid of trying out new beauty treatments, and was even seen having Botox during one episode of The Only Way Is Essex.
And it seems Amy Childs may have experimented with another procedure, judging by the reality star's appearance on ITV's Daybreak this morning.
The 21-year-old redhead sparked concern among fans with her noticeably fuller face and what appeared to be a slightly swollen top lip.
What happened? Amy Childs sparked rumours of cosmetic enhancement as she appeared on Daybreak this morning
Something's different... Amy's cheeks looked fuller compared to earlier in the year (right) and her top lip appeared slightly swollen
One viewer wrote on Twitter: 'Watching Amy Childs on @Daybreak and she looks different again! What has she had done now!'
While another tweeted: 'Has Amy Childs stopped with the fillers on her top lip? She looks different. #daybreak.'
Amy is no stranger to plastic surgery, having had her breasts enlarged in the past.
However, in an interview in August, Amy said she much prefers the 'natural' appearance, rather than looking like someone who has had surgery.
Lady in red: Amy wore a tight red pencil dress from her own clothing range, The Amy Childs Collection
She said: 'I had my lips done a year ago but I wouldn't have them done again.
'I don't like to look too "done" - I prefer to be more natural. You can get addicted to surgery but I prefer the more natural look.'
Amy was on Daybreak to talk about her upcoming plans and to promote her new clothing range.
Catwalk queen: Amy later walked the runway to launch her collection at London's ExCeL exhibition and conference centre in London's Docklands
Lovely in lace: Amy later changed into a black and grey lace number as she posed for photographers in London to promote the clothing line
Wearing a red dress from the Amy Childs Collection, the former TOWIE star looked slender as she chatted to Kate Garraway and Dan Lobb about the range.
Amy, who will be unveiling the full collection at the Britain and Ireland's Next Top Model Live later today, said previously: 'I am so pleased with my new clothing range, the Amy Childs' Collection - it has been a lifelong dream of mine.
'My passion has always been beauty and fashion so I have really enjoyed being involved in every aspect of the design process.
'I have made sure that there is something for everyone and I cannot wait to see people wearing the clothes from my collection.'
Support: Amy was joined at the launch by her former TOWIE co-star and cousin Harry Derbidge
TOWIE's Peri sexy lingerie shots
Brunette babe Peri has revealed more than ever before in this saucy shoot after she stripped down to her undies.
The stunning reality TV star, 19, shows off her incredible figure in the gorgeous snaps.
She said: "It's not only blondes that can have fun!"
Peri has only been in the hit show for a couple of episodes - but she is already in the middle of an argument with ex Mario Falcone and his girlfriend Lucy Mecklenburgh.
In furious scenes last week, Italian Mario clashed with his ex Peri on the street after claims that he was only with the Lucy because he wanted to become "the top boy in Essex".
Then on Wednesday viewers saw sparks fly as TOWIE beauty Lucy confronts her about the rumours she "had been spreading".
Seductive ... the TOWIE newcomer isn't going anywhere