Kate Upton's curves land her a starring role in Old Hollywood-inspired ad campaign


'We chose her because she isn't stick-thin': Kate Upton's curves land her a starring role in Old Hollywood-inspired ad campaign

  • The supermodel, 20, looks sensational in the new shoot for Sam Edelman
PUBLISHED: 22:25, 28 January 2013 | UPDATED: 22:34, 28 January 2013

Blonde bombshell Kate Upton has been chosen to star in an Old Hollywood-style campaign for Sam Edelman shoes.
In the sultry black-and-white shoot, the 20-year-old - whose seductive Super Bowl car wash ad for Mercedes-Benz was leaked online last week - strikes a glamorous pose in figure-hugging all-black lingerie and the New York-based brand's strappy high h! eels.
David Lipman, the photographer on the shoot, told Women's Wear Daily: 'We chose Kate because she isn't stick thin.
kate upton
Pure glamour: Kate Upton shows off her best Old Hollywood impression as the new face of Sam Edelman, modeling the brand's footwear in a nostalgic black-and-white photo shoot
'She's beautiful and all-American.'
In one photo from the campaign, Miss Upton wears a tight black dress and lacy heels, posing seductively in a windowsill with a view of the Manhattan skyline. 
In another, the black bodysuit-clad model reclines on a chaise lounge gazing at her reflection in the mirror.
    Another shot features her sitting on the floor amid a pile of shoes, her signature blonde locks swept to one side.
    The designer's decision to collaborate with Miss Upton was apparently instigated when he spotted the former horseback riding champion wearing Edelman's equestrian-style boots.
    Choosing Miss Upton to replace former campaign star Charlotte Kemp Muhl - a French haute couture model - signifies a whole new direction for the brand.
    Shoe fetish: In the new campaign, the 20-year-old models in and among Sam Edelman shoes, her signature blonde locks swept to one side
    kate upton
    Mirror, mirror: The former Sports Illustrated Swimsuit Issue cover girl strikes a pensive pose, staring whimsically at her own reflection and channeling her inner Brigitte Bardot
    kate upton
    Ready for her close-up: Miss Upton replaces haute couture model Charlotte Kemp Muhl as star of the Sam Edelman ads. She was apparently chosen for the role because 'she's beautiful and all-American'
    The designer explained his choice to go with a less conventional model for the brand's new campaign.
    'It felt like the right time,' he said.
    'It was a hell of a decision to go with an indie girl.'
    The 20-year-old is considered 'indie' since she has only recently broken into the high fashion world, with covers for U.S., UK and Italian Vogue added to her resume just last year.
    Her collaboration with Sam Edelman marks a milestone in her career as it is her first major fashion campaign.



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