Kim Kardashian keeps it simple but effective in all white matching top, jeans and high heels

PUBLISHED: 17:19 EST, 28 June 2012 | UPDATED: 18:10 EST, 28 June 2012

She and her sisters are the part time designers behind the striking Kardashian Kollection for U.S. department store Sears.

But Kim Kardashian kept things more simple today with an all white outfit as she ran errands in Los Angeles.

The star sported a long white shirt, and white jeans which accentuated her famous curves.

The woman in white: Kim Kardashian cuts a striking figure in her all-white ensemble as she steppped out in Studio City earlier today

Even her shoes were white, with the 31-year-old star tottering into a building wearing spiky white heels.

Today's casual ensemble was a far cry from photographs featuring the star on a new fashion shoot for L'Uomo Vogue magazine.

The sultry shots features the star wearing a short dark wig, and looking much like her mother Kris Jenner.

A whiter shade of pale: Kim looked striking with her dark hair loose down her shoulders in contrast to the white outfit

White light, white heat: The reality star's simple ensemble showed off Kim's curvy figure to the maximum

Meanwhile, the star has revealed that her recent interview with Oprah Winfrey will also appear in part on her reality show Keeping Up With The Kardashians.

'Make sure you guys stay tuned to this season of Keeping Up With the Kardashians because we'll have a very special guest appearing on the show ... Oprah Winfrey!' she recently blogged.

'We filmed the behind the scenes of our interview with Oprah for the show, so I'm excited for you all to see how things went down with Oprah and the OWN crew at my mom's house!

'It was an incredible day for us all and one we will never forget.'

White lightening: The star recently revealed that the Kardashian's interview with Oprah Winfrey will air on her reality show

The Kardashians all sat down with the talk show veteran for a two-part special on Oprah's OWN network, with Kim discussing her romance with rapper boyfriend Kanye West.

She said she was close to her boyfriend because they could both relate to losing a parent at a young age.

She said: 'It's very comforting to have someone that knows everything about you, that respects you, understands, has gone through the similar things.

'I can really relate to his mother passing. He can really relate to my father passing. I mean, there's so many similarities in our life that ... I feel like I'm at a really happy, good space.'