X Factor turning fans off

X FACTOR drew its smallest live show audience for this series on Saturday — putting Strictly Come Dancing a step ahead.

The ITV1 show had an average 8.4million viewers including those watching on catch-up, 200,000 down on the previous week.

Strictly landed an average of 9.6million, peaking at 10.8million. X Factor's figures are significantly down on 2011, when the equivalent show landed an audience of 9.6million.

Two years ago it pulled in 12.2million at this stage, meaning the series has shed almost 4million viewers since boss Simon Cowell, 53, quit as a judge.

He effectively ruled out a return last week by signing up for a third year on the US version's panel.

Strictly, hosted by Bruce Forsyth, 84, is also losing popularity. Last year it drew figures of 10.2million and in 2010 10.4million.

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