Rihanna charts a proven track
Source: The Daily Telegraph
SHE may be releasing her seventh album in seven years next month but controversial pop star Rihanna is really the queen of singles.
The 24-year-old has amassed a record 38 singles on the ARIA charts over her career from her 2005 debut single Pon De Replay to her most recent top-10 hit Diamonds.
Whether it is her own song or another artist's release which features her on guest vocals, Rihanna has proven to be airplay and chart gold.
Since the advent of iTunes, singles have become the dominant format with more songs likely to achieve gold and platinum status even if they don't make the top 50.
Those artists who release something new every few months and maintain their presence on commercial radio stations have the greatest chance for success.
It is predominantly pop artists who have excelled in the latest singles era with Snoop Dogg, Pink and Beyonce - before their maternity breaks - as well as Usher among the most prolific hitmakers.
Leading chart analyst Gavin Ryan said newcomers Nicki Minaj and Pitbull built their profiles by featuring on the singles of other stars before launching their solo careers.
"It is noticeable now that the more tracks you're on, then you're perceived to be popular," Mr Ryan said.
"Nicki Minaj did four or five guest vocal appearances before she released a major single in this country, as did Pitbull a few years back.
"Spreading yourself around can build a public image and your sound."
Between 10 to 15 new songs break into the ARIA top 100 each week but many drop out after only a week of sales.
The charts also become oversaturated with an artist's past hits after their death, with 32 Michael Jackson songs re-entering the top 100 in the weeks after he died.
Mr Ryan said the singles' bubble tended to burst once a particular music movement has been overexposed - but picked up again when a new trend emerged.
"The singles bubble bursts usually when a generation is in the change-over period of music mid-decade," he said.
"In 1955 it was Rock Around the Clock, the first 45rpm single and from 1964, The Beatles were the major force and stayed so up until 1970."
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